She is the owner of De Vil Studios,a film production company. She is manipulative,ambitious,and ruthless. Cruella is determined to achieve success in the maledominated film industry. She fires her assistant Jasper and his friend Horace for insubordination and incompetence. Despite her harsh demeanor,she struggles with personal issues,such as her father's alcoholism and her own unfulfilled family history. Cruella is fiercely protective of her adoptive brother,Jasper,and seeks to provide a better life for him.
He is the owner of De Vil Studios and Jasper's paternal grandfather. He is alcoholic,abusive,and neglectful. His alcoholism affects his relationships with those around him,including his daughter Cruella and his employees. Despite his failings,he provides financial support to Jasper when he needs it most. His presence looms over the story as a symbol of failed family expectations and ongoing consequences for Cruella.
He is Jasper's childhood friend who works as a mechanic in the garage of Cruella's father. He is loyal,clever,and resourceful. Horace helps Jasper navigate the workplace challenges they face under Cruella's harsh leadership. He tries to find humor in difficult situations and relies on his friends for support. Horace faces disciplinary action when he and Jasper are fired by Cruella,but he remains optimistic about finding new opportunities and supporting his friend.