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MidReal Story
Roofing Revolution: AI's Betrayal and Redemption
Anonymous
May 9
Scenario:AI agency helping roofers increase their booking rate using AI agents
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Emma Thompson
1woman,blonde hair,blue eyes,business suit,white
Alex Johnson
1man,brown hair,green eyes,medium build,business casual,blue shirt,black trousers
Sarah Lee
1woman,red hair,wavy,shoulder-length,hazel eyes,average build,business casual,blue blouse,black slacks
The latest AI agent I’d added to the agency, I was convinced, was going to revolutionize the roofing industry.
I’d been working hard to bring more traditional industries into the modern era, and roofing seemed like the perfect place to start.
Alex Johnson, my lead AI developer, had put together the perfect plan to get roofers on board.
He’d even created a voice for the AI agent that was designed to appeal to the typical roofer.
We were all ready to go, and I was really excited to see what happened next.
The first two companies we’d worked with had seen huge results in terms of both efficiency and customer satisfaction.
For them, efficiency had increased by 40%, which translated to a 25% increase in profitability—something I was sure would be very appealing to our new clients.
Home Depot and Lowes had both sent representatives to talk about how they could work with us to improve their services, but it wasn’t all good news.
A lot of the smaller roofers we’d talked to were really skeptical about the benefits of an AI agent.
I understood where they were coming from—it was a big decision for a small family business to make changes as significant as this one.
But I was confident that once they saw the results for themselves, they’d be more than happy to work with us.
The larger corporations were a different story—Home Depot and Lowes were both very interested in what we could do for them, and they had some very big ideas about how they could use my agency’s technology to completely revolutionize their businesses.
It was a lot of pressure, but I was confident that it would all work out.
Whether the traditional roofers liked it or not, I was going to revolutionize the roofing industry.
And when I was done with that, I was going to move onto every other home improvement industry until they were all up to the standard my agency had set.
The AI agent was designed to help customers book a roofer easily and quickly through the company’s website.
It asked them a few questions about what they needed, gathered some basic information from them, and then presented them with a list of available slots.
They simply clicked on the one they wanted and added their payment details.
When we’d tested it out with the first two companies, it had worked perfectly every time—and we were all confident that it would again this time too.
“Are you sure this will work?”
Jared asked me as we waited for our client to sign the contract.
“Of course I’m sure,” I said impatiently.
I was getting pretty sick of people asking me if I was sure something would work—I was one of the most successful CEOs in the world, after all.
“All we need to do is demonstrate how effective the AI agent is and show them how much money it could save them, and they’ll be begging us to work with them.”
As if on cue, we heard footsteps approaching, and I turned around to see one of the board members striding towards us.
“Shall we get started?”
She asked, smiling politely at me.
I led her into the presentation room, where her colleagues were already waiting for us.
The boardroom was filled with directors from both Home Depot and Lowes, and they were looking at me warily.
It was understandable—they were huge companies, and they made a lot of money off roofing.
They needed to be convinced that working with me was worth their time.
My marketing specialist, Sarah Lee, was standing by in case I needed her, and Alex was at his computer, ready to perform any demonstrations I asked him for.
There was no way this could go wrong.
“Thank you all for coming,” I said as soon as everyone was seated.
“I am excited to show you how my AI agents are revolutionizing the way we do business with your industry.”
The board members all shared a look, and one of them spoke up.
“We’re not sure that AI is something that could benefit us,” he said carefully.
I smiled and turned to Alex.
“Alex, are we ready for this?”
He nodded, and I took a deep breath.
“Let’s begin.”
One of our clients was a small roofing company in Alabama.
They’d been very happy with our service and had agreed to let us demonstrate it for potential new customers.
“Hello,” the AI agent said, its robotic voice coming through the speakers.
“How can I help you today?”
The client asked for a new roof for his home, and the AI agent asked him a few questions.
It then presented him with a list of available slots—and he chose one and entered his payment information.
He sat back and waited, and within seconds he’d received a confirmation email and an invoice.
“There,” I said smugly.
“40% improvement in booking rate.”
The board members all looked impressed but not convinced.
I decided to show them another demonstration.
This time it was one of our larger clients, a roofing company in New York.
Their revenue had increased by 25% since they’d started working with us.
The AI agent asked him a few questions and then gave him a list of available slots.
He chose one and added his payment information.
He leaned back in his chair and waited for a few seconds before receiving a confirmation email and an invoice.
“We’ve also seen a 25% increase in revenue since they started using my AI agent,” I said confidently.
The board members were all nodding.
One of them even looked impressed.
It was time to put the pressure on.
“What do you think?Shall we sign the contract?”
We spent the next hour going over the terms of our agreement.
I was insistent that Home Depot and Lowes would have exclusive use of my agency’s services—that way, they wouldn’t have to worry about their competitors getting ahead of them.
I also wanted them to agree that they would only work with licensed contractors.
It was important that we maintain the highest quality service possible.
Finally, we had a deal.
The board members all shook my hand excitedly before getting up and heading towards the door.
They couldn’t wait to start working with me—they’d even agreed that they would be able to implement the technology across their nationwide chain within three months.
I watched them go with a huge smile on my face.
